A team supports a website. A motivated team translates to a website that enables good customer flow.
Good web strategy takes a customer's motivation and guides it - focussing and amplifying it.
The customer is in the system now. Their motivation and purpose must be continuously guided.
Good leadership supports a low friction team. Conflicts resolve quickly. Work gets done steadily. Results become regular.
Good web strategy seeks to know the customer so that planning and design can reduce friction for optimal flow.
Web infrastructure must be stable, secure, fast, and recoverable or else friction accumulates.
Ongoing monitoring and management of team excellence assures that optimal customer flow is maintained.
Strategic choices must be monitored and validated for their ability to generate and maintain smooth customer flow.
System health must be monitored continuously so that web flow remains steady and uninterrupted.
Thank you for keeping the conversation going.