It crashed every Friday morning.
The Apple iPhone demolished a number of old and well established industries. Entire companies were bulldozed and crushed under the weight of its innovation. One of those companies was a client of mine, one of the top mobile device manufacturers in the world up to that point.
That couch you're going to lounge on tonight to watch TV, that was conceived by a furniture designer and built by a furniture company. Good chance they got their ideas for textile patterns and materials from my client's website. The trouble is, they haven't been designing very many couches because they can't get my client's website to load. It crashes every time they try to do a search.