1. Even The President of the United States Cares About Reliable Websites

On October 1, 2013 the much-anticipated new website was launched. This website was the technology hub of President Barack Obama's signature domestic policy achievement known now as Obamacare. Millions of Americans would come to the website, in some cases to get health insurance where they had none before.

The stakes were high. In some cases, arguably life and death. Due to political infighting, the project had been stalled and the timeline cut unreasonably short. The project scope expanded and resources were pulled away. But failure was not an option, and the site was launched.

Just a few minutes after the website went live, it fell over. It crashed. It went down and pretty much remained unusable for weeks. When launched it was not reliable.

Twenty-one days after the website launched, the President of the United States addressed the nation from the White House Rose Garden. He said, "There's no sugar coating: the website has been too slow, people have been getting stuck during the application process and I think it's fair to say that nobody's more frustrated by that than I am."

Even the President of the United States cares about reliable websites. Modern life is dependent on the web in ways we’d never imagined. Sometimes reliability matters so much that it can derail a presidency, ruin careers, or even cost lives. Web Reliability doesn’t just matter for your small t-shirt business website! The truth is that it matters for everyone.

Recently, during a visit with a good friend who works for his local power company, the subject of power outages and grid failures came up. We talked about all the basic components that make up a reliable electrical grid, the dependencies, and how a small blockage in one area can cause failure of the system as a whole. That conversation triggered a genuine epiphany for me. All of a sudden, twenty years of experience writing code and building websites had a focus, a defining organizing principle. Over all of this time it had never been clear that so much of my job was about delivering reliability. But now it was obvious and undeniable.

When a website crashes or fails to deliver on its promises, it's similar in many ways to what happens when a city’s power grid blacks out. In fact, the parallels between the reliable flow of electricity through a power grid and the reliable flow of customers through a website are striking.

The book that follows describes the Web Reliability Framework. This is a system for envisioning, building and maintaining websites that consistently support customers in flowing through a website to achieve their goals. Reliable revenue generation for the website owner is the outcome that this smooth flow delivers.

This framework has been designed to be a convenient tool for website owners. The structure is easy to remember and the solutions easy to understand. You can throw your current problems at it and find resolution. The Web Reliability Framework breaks those problems down into their component parts so that you can more easily understand them, explain them to others and solve them. What you’ll find as you read on is that the problems on a website almost always have to do with team, plan and action as well as motivation, resistance and management.

There are a thousand specialists and a million books available to help with every aspect of a website, but there has not been one comprehensive tool to help with understanding and successfully delivering on the big picture.

The Web Reliability Framework is intended to serve as a much needed helpmate to that long-suffering soul who is responsible for a website. It helps frame conversations about website priorities in a way that translates to your daily life. It helps you structure and win arguments about what's most important on the web, so you can advocate for success and get the resources you need to achieve it.

Web Reliability matters for everyone who carries the weight of website ownership. The individual who is tasked with keeping customers and revenue flowing through a website may be a marketing manager or IT director at a large company. Or if the website is for a smaller business, ownership may belong to the sole proprietor. And sometimes, once in a while, the long-suffering soul responsible for the smooth flow of customers through a website is the President of the United States.

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1. Even The President of the United States Cares About Reliable Websites


2. Who benefits from Web Reliability?

3. What’s in the way of customer success, and how does the Web Reliability Framework help?

4. What is a revenue generating website?

5. What does reliability mean?

6. Why reliable revenue matters

7. What about growth?

8. Flow as a first principle

9. What is it that's flowing?

10. What is the Web Reliability Framework?

11. How do I use it?

12. Who the hell are you?

13. A note on structure

14. Acknowledgements

Reliable Team

15. Team Motivation

19. Leadership reduces resistance

23. Management aka Continuous Improvement

Reliable Plan

27. Desire, Purpose and Guidance

31. Strategically Reducing Customer Friction

35. Managing and Validating Strategy Prior to Execution

Reliable Action

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