8. Flow as a first principle

As air flows over the wing of an airplane, it creates lift. The more reliable the air flow, the more reliably the plane stays in the air. Consistent flow means consistent success. Websites work in exactly the same way. #WebReliability

Most of us remember our first airplane trips. Even as we became more seasoned travelers there were always those particular hair-raising flights that stand out in our memories. I remember traveling across the West Texas desert for instance, where I grew up. The air at flying altitudes tends to be turbulent due to the intensity of regional weather systems coming and going, as air pressure shifts. When your plane is caught in one of these shifting weather systems, and the turbulence really gets going, it can be quite harrowing. The plane might drop twenty to fifty feet when the turbulent air shifts. The passengers grip the armrests and pray. Then suddenly there’s lift again, and the plane bounces back up as passengers gasp and shout or laugh nervously. Usually someone’s baby is screaming at the back of the plane. The cause of this mayhem? The lack of smooth, reliable airflow over the plane’s wings is to blame. As air flows over the wing of an airplane, lift is generated. The more reliable the air flow, the more reliably the plane stays in the air.

The Web Reliability Framework embraces flow as its first principle. Our commitment to flow as a fundamental concept grew from decades of experience in web work. When we encountered success on the web it seemed it was always wedded to smooth, consistent, dependable flow. Over time, it became self-evident that flow was at the heart of everything that worked really well and felt good. This is where Web Reliability thinking began.

So what is it that is flowing? Flowing over an airplane's wing is air. Flowing through a power grid are electrons. Flowing through a water pipeline are water molecules. So what is flowing on the web?

On a website the molecular unit of flow is the customer. The customer has a problem, a need, a desire that must be met. The flow of this desire into, through and out of a website is our prime focus in the Web Reliability Framework.

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1. Even The President of the United States Cares About Reliable Websites


2. Who benefits from Web Reliability?

3. What’s in the way of customer success, and how does the Web Reliability Framework help?

4. What is a revenue generating website?

5. What does reliability mean?

6. Why reliable revenue matters

7. What about growth?

8. Flow as a first principle

9. What is it that's flowing?

10. What is the Web Reliability Framework?

11. How do I use it?

12. Who the hell are you?

13. A note on structure

14. Acknowledgements

Reliable Team

15. Team Motivation

19. Leadership reduces resistance

23. Management aka Continuous Improvement

Reliable Plan

27. Desire, Purpose and Guidance

31. Strategically Reducing Customer Friction

35. Managing and Validating Strategy Prior to Execution

Reliable Action

Solspace, Inc.
PO Box 7282
Santa Cruz, Ca. 95061

© 2019 Solspace, Inc.