At the strategic level, once you have successfully identified customer motivation and then sustained it by orchestrating a clear path to their desired future state, all that remains is to avoid friction along that path.
When you make it a priority to avoid friction, it ensures that you will insist on a system design that fully supports the customer at every stage of their journey. This requires messaging that resonates with them emotionally, acknowledging their desire. And it means fact-based messaging that provides guidance and inspires confidence, freeing the customer to move unencumbered toward their goal. It also means creating a server infrastructure of right size and shape - not so small that pages load slowly and demotivate your customer, and not so large that your operating costs become uncontrollable and drive you out of business.
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Thank you for the support! - mk